I was talking about how many people are caught up in that “disease trap” where people think that they’ve got a disease, that they’re with this disease for the rest of their lives. And they’ll never get out of that.

But there’s also people who perhaps don’t even drink alcohol, but rely on alcoholics and rely on people with the disease. Because they rely on this for a living, you know, think about how much they’re not going to do anything to upset that particular applecart. You know, if you’re living depends on somebody else, believing that they’ve got a problem, which is going to last for the rest of their lives. We’ll take an example of the pharmaceutical industry, in that you won’t see very many cures coming out of the pharmaceutical industry where you take one pill, and that’s it, you’re cured of whatever it is, whatever medical condition that you’ve got, because they’re not in the business of giving cures, they’re in the business of giving you prescriptions that you can get over and over and over and over again, that’s what they’re in the business of. And they said, there’s a dilemma, I suppose with most people who are most right people who are right in the head anyway.

If you ask a doctor or nurse for instance, if they would like to cure all diseases in the world, if they would like to see disease eradicated, so nobody else’s is sick, right? If they’re coming from a purely moralistic point of view,
then they’re going to probably answer, yes. But as soon as they start thinking about things from a realistic point of view, if you cure disease, if you cure all illnesses, and nobody needs hospitals anymore, nobody needs doctors anymore, all of these people are going to be out of a job. So everything that they’ve studied is gone. Everything that they’ve learned is gone, they’ve got to learn something new and start afresh, you know, and that happens all the time. Not saying that it’s a bad thing. You know, there’s people nowadays, I think, you know, a lot of truck drivers, for instance, nowadays are going to be out of a job in 10 years time, because the speed at which autonomous vehicles are being built these days is just amazing, and it’s speeding up as well. So that whole process is accelerating.

And once they get to a certain point, where the vehicle is able to drive, not just twice as good as any driver, but 10 times as good, you won’t be able to drive on the road, you know, there’ll be nobody that will be legally, you know, unless you get an advanced driving test, because your car can do it a lot better than you can. And that will cut down on a lot of the road. If there’s a cure for disease, and you happen to be the person, or the group of people that discover the cure for a particular disease, then maybe you want it, but if you look at things from the perspective of the alcohol industry and the quit alcohol industry, you’ve got the alcohol industry that they want as many people as they can drink in their product, they want to normalize as much as they can, they would reduce the age of alcohol consumption, if they could. The younger you get people onto any drug, the more likely they are to stay on that drug for longer. So they didn’t want it called the drug. They didn’t want alcohol called the drugs, they don’t want to be called drug dealers, or drug pushers or drug barons, although that’s what we know they are by a different name. Just because they’re legal. They’re doing exactly the same thing.

You know, the legality of it is a moralistic point of view is not a realistic point of view. And if you lump in heroin dealers with with alcohol dealers, the only difference between them is that the heroin dealers are probably just putting shit into their product and their product is probably a lot less safe in terms of if you took pure heroin, it will probably be one of the safer drugs out there to take. It’s the same thing with prices, if you put the price of alcohol up, less people are going to drink it. So all of these things that alcohol companies the same as the cigarette companies, you know, they’re looking for a market which goes up and not down because when it goes down, they’re losing losing money and it’s the same with the quit alcohol industry.

Now, how many people would lose their jobs if you stopped drinking alcohol, if everyone in the world stopped drinking alcohol, you know, a lot of people would would lose their livelihoods because they rely on this alcoholic diseased concept, the alcoholic concept where you’re always an alcoholic and you can never get away from that. This is one of the lessons that I learned a few years ago when I was doing some economics courses. And they were talking about, let’s say, a product like broccoli, there is no unique selling proposition with broccoli. So one piece of broccoli that this guy over here, your salad is just as good as another piece of broccoli. And if the prices differ so much, then, you know, the guy with the lowest price is going to get the product. So what they do is, they manufacture things out of the broccoli, right? So if you go to our local supermarket, a kilo of broccoli is probably a euro or something, something around that, that level. If you buy a kilo of organic broccoli, that’s going to be about three euros, right, so just the word organic, if you buy normal broccoli, but it’s chopped up, so the stands are all chopped off. Then you’re looking at about four euros for 50 a kilo. If you look at broccoli rice, which is heavily chopped up, so you’ve got it’s not only just the stem chopped off it, but all the rest of it is all chopped up into this looks like looks like rice, that’s about 550 a kilo. If you look at tenderloins, which is young broccoli shoots, that’s about 650 a kilo. And then if you want organic tenderloins, they’re about 10 years tequila, you know, we can go up, you can go all the way up to a posh restaurant where somebody gives you a bit of broccoli on a plate and adds a little bit more to it. And you’ve been charged 50 euros for a play of the same stuff.

So, it’s all about adding adding value. And the same thing happens with the alcohol industry. I mean, you know, alcohol itself is is not of great value, but stick it into a bottle and call it a fancy name, leave it on a shelf for for a few years and what they call the maturing process, put it into an auction, you get $100,000 for one bottle of wine. I mean, I know it’s old wine, but it’s still there’s the perceived value. The same thing goes with the quit alcohol industry. I mean, if you take a very simple, a very simple start out, let’s say the base model is free to everyone. So I think you’d pay for you might give some juice, but I don’t think that’s necessary, I think it’s just to pay for the coffee and the rental of the room and all that kind of stuff. But there’s no real system, there’s no basic basis behind it apart from the 12 steps, everyone follows the 12 steps. But a lot of people, this is the only thing that they get into a start of the journey. But you can take that same model, the 12 step model, and put it into a hotel like setting with some medical staff and some fancy bits and pieces. And you can still teach the 12 step stuff, and you can charge a fortune for it, you know, $20,000 or $30,000 a month is not unheard in these industries.

I’m not saying that there’s anything wrong with added value, I think you know, the way that we’re teaching about alcohol is that once you stop drinking alcohol, which is disengagement with the old behavior, and that’s all you’re doing when you stopped drinking alcohol, you’re totally disengaged with it and you’re refusing to do it anymore, you’re refusing to put it into your mouth anymore. Then you change the habit, you change all the basic structure underneath it, you change it, change it by systems, we have plenty of systems and we use processes to go all the way through a transition model. And then we’re going to transformation and it’s a step by step and we’ve got the live sessions, we’ve got the the community so we have a lot of stuff that we add value to a person’s journey.

And we teach so at the end of the day, if the alcohol myth went out of the window, if everyone stopped drinking tomorrow, we wouldn’t be out of a job because we still have a lot to teach. So anyway, just thought I’d put that out there today, just as I thought it was an interesting topic, just to to dwell a little bit on a lot of people that are making money, a lot of people who were making a lot of money, a lot of people who were reliant on keeping the addicted, addicted.